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The must-read summary of Tom Peters' book: "Re-Imagine! Business Excellence in a Disruptive Age".
This complete summary of the ideas from Tom Peters' book "Re-Imagine!" shows that in order to take advantage of all that the changing world offers, you must be willing to reinvent and update your business model. In his book, the author explains that this level of reinvention will be necessary as more change is imminent and it will not be sufficient to...
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The must-read summary of Chris Wallace's book: "Character: Profiles In Presidential Courage".
This complete summary of "Character: Profiles in Presidential Courage" by Chris Wallace, a renowned American political commentator, outlines his account of stories of presidential decisions and how their prior experiences shaped and influenced them, and gave them the courage to choose the hard way. He examines events such as the Cuban Missile Crisis, the...
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The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices".
This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have called the shots and made decisions on behalf of the consumers. But with...
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The must-read summary of John Naisbitt's book: "Global Paradox: The Bigger the World Economy, the More Powerful Its Smallest Players".
This complete summary of the ideas from John Naisbitt's book "Global Paradox" answers a fundamental question: what is the global paradox? In his book, the author explains that as the world economy expands, the smallest elements (right down to the individual) will become ever more significant. The global paradox is...
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The must-read summary of Gary Vaynerchuk's book: “Crush It! Why Now is the Time to Cash In on Your Passion".
This complete summary of the ideas from Gary Vaynerchuk's book "Crush It!" shows that it is all about enabling you to live your passion. This summary highlights that anyone can turn what they're absolutely passionate about into a successful business venture. This summary aims to take you from the drudgery of an unloved job to being 'pumped...
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The must-read summary of Bill Sammon's book: "Misunderestimated: The President Battles Terrorism, John Kerry, and the Bush Haters".
This complete summary of "Misunderestimated" by Bill Sammon, former White House correspondent for The Washington Times, presents the author's account of Bush's presidency, as his focus shifted from Al-Qaeda and Afghanistan to Iraq and the 2004 election in which he ran against John Kerry. Sammon also details the rise...
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The must-read summary of Les McKeown's book: "Predictable Success: Getting Your Organization on the Growth Track - and Keeping It There".
This complete summary of the ideas from Les McKeown's book "Predictable Success" shows that every business goes through regular and periodic stages of growth and decline. This pattern of organisational development has traditionally been termed the "Lifecycle of a Business" and is a well-known phenomenon. In his...
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The must-read summary of Jared Diamond's book: "Collapse: How Societies Choose to Fail or Succeed".
This complete summary of "Collapse" by Jared Diamond, a renowned scientist, writer and cautious optimist for the world's future, presents his explanation of the secret to why some societies succeed, while others fail. To do this, the author investigates several significant events from the past that have caused societies to self-destruct and what this...
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The must-read summary of Joseph McCormack's book: "Brief: Make a Bigger Impact by Saying Less".
This complete summary of the ideas from Joseph McCormack's book "Brief" teaches you how to get straight to the point by being concise, clear and brief. According to McCormack, being brief has become a crucial quality in society today. If being brief can and must be applied whenever possible, it is important to master the concept.
There are three main...
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The must-read summary of Jeff Thull's book: "Exceptional Selling: How the Best Connect and Win in High Stakes Sales".
This complete summary of the ideas from Jeff Thull's book "Exceptional Selling" shows that the days of using canned or memorised sales pitches to make complex sales are now well and truly gone. Instead, you need to be having genuine and authentic conversations with your customers. This summary shows that becoming a successful communicator...
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This complete summary of the ideas from Tim Burns' book "Enterpreneurship.com" shows that the days of preparing highly detailed, 100-page business plans are over. In the new economy, change is happening constantly. Therefore, a more flexible type of business plan is required which is concise, flexible enough to permit modifications to be made along the way and focused on one key point — how profitability will be achieved. This is the essence of...
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The must-read summary of Mark Murphy's book: "Hundred Percenters: Challenge Your Employees to Give it Their All and They'll Give You Even More".
This complete summary of the ideas from Mark Murphy's book "Hundred Percenters" shows that in order to motivate your employees to be 100% workers, you need to be a 100% leader. In this summary you will find an analysis of the style and decisions of 125,000 managers, and discover that the two most important...
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The must-read summary of Frederick Allen's book: "Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World".
This complete summary of the ideas from Frederick Allen's book "Secret Formula" tells how Coca-Cola co-founder Robinson and early investor Candler realised early on that their only intellectual property was the trademark name. In his book, the author describes the aggressive marketing...
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The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".
This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring that you apply the optimum...
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The must-read summary of Alexandra Kitty's book: "Outfoxed: Rupert Murdoch's War on Journalism".
This complete summary of "Outfoxed" by Alexandra Kitty presents the author's argument that the press, due to manipulation of public opinion, censorship and propaganda, is now no longer a cornerstone of the American democratic process, despite the Constitution. She analyses the Fox News Channel, how they gained popularity and standing, and how they actually...
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The must-read summary of Karen Southwick's book: "High Noon: The Inside Story of Scott McNealy and the Rise of Sun Microsystems".
This complete summary of the ideas from Karen Southwick's book "High Noon" tells the story behind the success of Sun Microsystems from its creation in 1982 to 1999, when over half of companies worldwide were using Java technology and Sun became a $9 billion company. In her book, Karen Southwick describes how, despite...
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The must-read summary of Brian Tracy's book: "Full Engagement! Inspire, Motivate, and Bring Out the Best in Your People".
This complete summary of the ideas from Brian Tracy's book "Full Engagement!" shows that managers today expect to generate high return on equity but also to maximise the returns on the human capital invested in business. This summary highlights that to bring out the best in people you need to motivate them and influence them on...
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The must-read summary of Jim Cockrum's book: "Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online & Off".
This complete summary of the ideas from Jim Cockrum's book "Free Marketing" shows that the best and most productive marketing strategies in the current business era are, in fact, completely or virtually free. In his book, the author highlights three free marketing strategies that you can implement in order to reach more customers...
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The must-read summary of Phil Town's book: "Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week".
This complete summary of the ideas from Phil Town's book "Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week" shares the simple rule that Phil Town used to transform his $1,000 loan into a $1 million investment portfolio: don't lose money. In his book, the author explains how good financiers operate...
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The must-read summary of Jerome Tuccille's book: "Rupert Murdoch: Australia's Richest Man".
This complete summary of the ideas from Jerome Tuccille's book "Rupert Murdoch" tells the life story of one of the world's most successful businessmen. In his book, the author takes a look at Murdoch's life, giving fascinating biographical detail and analysing why and how he became so powerful. This summary also explores how Murdoch's early years had an...
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